PolarBear™

Polarbear™ is a Contact Management Tool developed by irwinSolutions. With the aim to provide an all in one solution to streamline data management. Chosen by vehicle dealerships and customer-focused businesses to enhance customer satisfaction, retention, and prospecting efforts.

Category

Product Design

Year

2024

Live Project

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Objective

To improve the user experience, objective was to introduce a unified and consistent UI language on the platform’s Case Section. Creating a more intuitive experience for users across high-touch areas of the platform

Research

Identifying and gathering user research to pinpoint best use cases and uncover pain points, with a focus on collecting feedback and suggestions to streamline the UX workflow

User Research >

Design

Improving the core design language by optimizing the primary blue color scheme to enhance visual hierarchy and user engagement while integrating error-prevention mechanisms within interactive elements.

This approach supports user confidence by minimizing potential errors, ensuring accessibility compliance, and creating a more intuitive experience through clear, visually distinct buttons that guide user actions seamlessly

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©2024 Darrell Boo

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