NEW BALANCE 997H

This Motion Design aims to highlight the launch of the New Balance 997H, blending kinetic typography and curated style frames to showcase its modern evolution.

Category

Motion Design

Year

2019

Live Project

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Concept

Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals

Research

Gaining inspiration from Nike’s high-energy sports commercials and Stussy’s raw streetwear aesthetic. Blending high-energy, performance-driven elements with raw, urban aesthetics, aiming to capture the essence of modern streetwear culture

Design

Using dynamic kinetic typography and fast-paced visuals, this direction aims to highlight the sneaker’s fusion of heritage and innovation. Emphasizing energy and movement, mirroring the sneaker’s sleek, versatile design while promoting its global appeal to the next generation of style-conscious individuals

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