Gucci Icon

Gucci Icon

This project envisions a title sequence for a Gucci show, incorporating signature elements like the snake, bee, and rose that come together to reflect Gucci’s identity of boldness, influential, and otherworldly.

Category

3D & Motion Design

Year

2020

Live Project

Visit Site

Concept

Concept

The concept was to bring these motifs to life, showcasing the essence of Gucci as a brand that defies convention and sets trends, blending luxury with a sense of intrigue and artistry

The concept was to bring these motifs to life, showcasing the essence of Gucci as a brand that defies convention and sets trends, blending luxury with a sense of intrigue and artistry

Concept

The concept was to bring these motifs to life, showcasing the essence of Gucci as a brand that defies convention and sets trends, blending luxury with a sense of intrigue and artistry

Ideation

Ideation

Beginning with a storyboard and some rough sketches to visualize the entire sequence. Incorporating key camera movements to get a clear sense of the flow and pacing, helping to shape the overall direction of the project

Beginning with a storyboard and some rough sketches to visualize the entire sequence. Incorporating key camera movements to get a clear sense of the flow and pacing, helping to shape the overall direction of the project

Ideation

Beginning with a storyboard and some rough sketches to visualize the entire sequence. Incorporating key camera movements to get a clear sense of the flow and pacing, helping to shape the overall direction of the project

Design

Design

The assets were modelled in Cinema 4D, with subsequent tests focusing on animating the snake's movement and refining the animation of all assets. Octane was as the render engine of choice to achieve more realistic texturing and accurate ray tracing lighting

The assets were modelled in Cinema 4D, with subsequent tests focusing on animating the snake's movement and refining the animation of all assets. Octane was as the render engine of choice to achieve more realistic texturing and accurate ray tracing lighting

Design

The assets were modelled in Cinema 4D, with subsequent tests focusing on animating the snake's movement and refining the animation of all assets. Octane was as the render engine of choice to achieve more realistic texturing and accurate ray tracing lighting

©2024 Darrell Boo

Go Back To Top

©2024 Darrell Boo

Go Back To Top